Business Intelligence
Sophisticated Reporting - Tracking, Analyzing and Leveraging Vital Information…
At E-site Marketing, we use quality measurements and analytics to drive strategic decisions and performance improvements. For each online marketing action taken, or recommendation made, we ensure tracking and measurement of ROI is integrated at every level.
Our solutions include detailed Website Performance Reports and RezTrack™, an analytical tool that allows a hotel or resort to effectively monitor its Internet Marketing program’s ROI in real time.
In addition, E-site Marketing developed and utilizes a set of Internet Marketing Key Performance Indicators (KPI) to facilitate tracking, measurement and reporting of ROI. We constantly monitor and report on ratios and metrics such as visitor to look, look-to-book, conversion and Website contribution to overall revenue.



